Data-driven action plan for MINY Vinyl to dominate the gospel vinyl market
IMMEDIATE PRIORITIES
Top 5 Actions for Q1 2026
1. Sign Brandon Lake for Exclusive Vinyl Deal
Brandon Lake's "Hard Fought Hallelujah" shows 2,709,900% growth - unprecedented viral momentum. His
tour 2025 searches are massive. Secure exclusive vinyl rights before competitors.
Immediate Critical Priority High Potential
2. Partner with CeCe Winans for Complete Vinyl Collection
CeCe Winans maintains massive search volume (2.9K+) with consistent growth. Grammy winner with
mainstream crossover appeal. Create premium box set of her complete discography.
Q1 2026 High Priority Premium Pricing
3. Launch Gospel Christmas Vinyl Collection
Gospel Christmas songs show 5,525% growth. Plan limited edition holiday vinyl releases for Q3 2026
launch. Include Chris Tomlin, CeCe Winans, and classic gospel Christmas tracks.
Q3 2026 Launch High Priority Limited Edition Premium
4. Establish Gospel Radio Advertising Campaign
Gospel radio stations up 175%, radio searches up 85%. Advertise on K-Love and top Christian radio
stations. Radio audience is highly engaged and purchasing-ready.
Q1 2026 High Priority Brand Awareness
5. Create Worship Leader Resource Bundles
Worship music chords (12.1K volume), guitar tabs, and sheet music show massive demand. Bundle vinyl
with digital chord charts and worship leader resources. Target churches and worship ministries.
Q2 2026 High Priority Niche Market
Artist Signing Priorities
Ranked by viral momentum, search volume, and vinyl market fit
Tier 1:
Brandon Lake - Viral phenomenon, tour momentum
CeCe Winans - Gospel legend, mainstream appeal
Chris Tomlin - Consistent high volume, tour demand
Tier 2: High Priority
Elevation Worship - Church network, album demand
Phil Wickham - Co-headliner potential
Hillsong Worship - Global brand, consistent demand
Tier 3:
CAIN - Emerging, strong growth trajectory
Skillet - Christian rock crossover
TobyMac - Pop crossover appeal
Vinyl Product Strategy
Recommended vinyl releases based on market trends
Releases
Gospel Christmas Collection (Q3 2026)
Chris Tomlin Christmas Albums
Classic Gospel Holiday Vinyl
Limited Edition Colored Vinyl
Worship Collections
Prayer & Meditation Instrumental Series
Hillsong Complete Worship Collection
Elevation Worship Box Set
Contemporary Worship Essentials
Gospel Legends
CeCe Winans Complete Discography
Shirley Caesar Greatest Hits
Elvis Presley Gospel Collection
Classic Black Gospel Series
International Series
Ugandan Gospel Vinyl Collection
Nigerian Gospel Artists
Swahili Worship Music
African Diaspora Gospel
Genre Crossover
Christian Rock: Skillet, Switchfoot
Christian Hip-Hop Collection
Southern Gospel Classics
Contemporary Christian Pop
Premium Editions
180g Audiophile Pressings
Limited Edition Colored Vinyl
Numbered Collector's Editions
Box Sets with Bonus Content
Distribution & Marketing Strategy
Multi-channel approach to reach gospel vinyl collectors
Traditional Media
Gospel radio advertising (K-Love, etc.)
Christian radio station partnerships
Church bulletin advertising
Gospel magazine placements
Digital Channels
YouTube vinyl unboxing videos
Spotify playlist placements
Instagram vinyl collector community
TikTok gospel music content
Church & Ministry
Direct-to-church bulk sales
Worship conference booths
Pastor/worship leader outreach
Church bookstore partnerships
Live Events
Concert tour merchandise tables
Gospel festival vendor booths
Artist meet-and-greet exclusives
Tour bundle packages
Let's Connect
Ready to discuss gospel vinyl opportunities? Reach out to Alet Viegas at MINY Vinyl
• Sign Brandon Lake and CeCe Winans
• Launch gospel radio advertising campaign
• Establish church partnership program
• Create first worship vinyl releases
Q2 2026 (Apr-Jun): Expansion
• Launch worship leader resource bundles
• Attend major worship conferences
• Release Hillsong and Elevation Worship vinyl
• Build YouTube and social media presence
Q3 2026 (Jul-Sep): Push
• Launch Gospel Christmas Collection
• Secure holiday radio advertising
• Partner with concert tours for merchandise
• Release limited edition colored vinyl
Q4 2026 (Oct-Dec): Holiday Sales & Planning
• Maximize Christmas vinyl sales
• Launch international gospel series
• Plan 2027 artist signings
• Analyze year-end data for 2027 strategy